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Bose utilizes Computer Aided Design, Computer Aided Manufacturing, Computer Aided Process Planning and Group Technology.
Bose Corporation implements Computer Aided Design (CAD) when planning the design of a new product or redesigning an existing one. Computer software is used to completely simulate the structuring and overall configuration of the product. Then engineers use the CAD drawing as a guide during the process of assembling and arranging the product’s actual layout.
Bose also utilizes Computer Aided Manufacturing (CAM) to assist in the production of the goods made in the batch flow processes. This technology alternative allows the company to set aside aspects such as material flow, production processes, and machine control, and leave them for the computer systems to execute.
This is where Computer Aided Process Planning, or CAPP, comes into play. This allows the computer to delegate which processes are assigned to which machine and which products will the machines will be working with. Also within CAM, Bose uses GT, or Group Technology, in order to categorize electronic products while still manufacturing at maximum quality. This technological advancement allows specific products to receive specialized attention from specific equipment while the same process occurs with other product families, simultaneously. Both CAPP and GT allow the company to save time because it cuts down the list of tasks required from the engineers, while also, enhancing production quality. Since the engineers have a smaller spectrum of duties to attend to, the tasks are left within their list, are executed with much more precision.
New ways of automating Bose production should include more integrated customer databases. Currently, the corporation uses an online database of Bose customers, called the Advocacy Log. With this internet based system, any Bose store can go online and access customer information. This enables all employees to better assist any and every customer. However, this database operates independently from other customer databases.
For instance, when a customer purchases any Bose product, they are entered into the Point of Sale, or POS, system’s database. Entering a customer into this database allows for the company to access their information for purposes such as warranty, repairs, as well as returns and exchanges. The customer information gathered includes, Name, Full Address, Telephone Number, and Purchase details. Unfortunately this information being entered into the POS system does not transfer into the Advocacy Log. Meaning that an employee must take the time to manually transfer the information from POS system to the Advocacy Log. This process can become tedious and inefficient.
If the two databases were to communicate and interact, this would allow the company to augment customer service beyond expectations. This idea would be perfect for Bose Corporation because customer service will always be top priority.
Bose Corporation uses an Enterprise Resource Planning System. Based on the sales trends of a specific amount of time, marketing strategies are evaluated and applied after the sales data is analyzed. However, the type of ERP system used by the company is unknown, because employees and the other administrators are not authorized to divulge such elaborate information involving internal company processes.
Bose is an e-Producer that is involved in Business to Consumer, B2C, and Business to Business, B2B, e-Business. Bose is an e-Producer because they acquire and sell products online. Bose is involved in online purchasing, ordering, and information sharing with quick and effective transactions. Bose also utilizes B2C in everyday interactions, by selling directly to consumer, as well as B2B in terms of collaborative efforts with companies such as Apple.